Editorial and content management

When it comes to texts, an appealing and concise presentation of your content is more important than ever to enthuse customers for your products and services. Content planning is about more than just high-quality texts and a smooth, highly readable and entertaining style of writing. Indeed, from the perspective of search engine optimization, regular content management is a necessity. Aside from the actual text, of course, click-compelling headlines that contain the most important keywords—not to mention appealing images and videos to illustrate the text components and visually loosen up the design—constitute the foundation for appealing, purpose-driven content. 

We assume responsibility for copyrighting and content management, which begins with the creation of a well structured editorial plan. This has to combine seasonal topics, as well as marketing and search engine-oriented standards, which meet the interests of the target audience.

• Consulting and basic subject research
• Determining a standardized target group approach that reflects your image and general communication strategy
• Creating a detailed editorial plan
• Regularly updating the plans at predetermined intervals
• Writing your texts in an appropriate style for the intended audience
• Text editing according to current SEO criteria

• Regular updates
• Opportunity to showcase expertise and popularity
• Meeting the customer on a personal and familiar level

• Enhancing your online sales on the basis of how you present yourself online
• Strengthening your brand
• Promoting interaction and communication with your customers
• Wide range of networking opportunities with strong partners