Search engine optimization (SEO)
You want your website to be found online under the relevant search terms and enjoy a top ranking on Google so it can reach potential customers and generate more traffic for your site?
Search engine optimization (SEO) is a key success factor in the marketing mix. The company that uses the right keywords to appear on page one of an organic search receives the greatest possible amount of attention from potential customers, allowing it to significantly increase the amount of traffic on its website.
We are one of 15 agencies to be awarded with the SEO certificate by the German Digital Industry Association (Bundesverband digitaler Wirtschaft e.V., – BVDW) for the fourth time in a row in 2018. This certifies that we have a successful working approach according to specific, transparent rules in the Code of Conduct.
We create the right concept for your website to achieve search engine optimization, ranging from technical optimization and a semantic tagging of your source code, to the evaluation of a set of keywords with common search terms and text optimization of your content in relation to the defined thematic areas.
Services in the area of search engine optimization
- Formulating realistic targets for the SEO work
- SEO audit
- Extensive research of keywords and creation of a keyword set
- A comprehensive SEO strategy
- Conducting an individual analysis of the website to identify technical and content-related areas of weakness along with possibilities for optimization in accordance with the established goals
- Implementing Google Analytics/Tag Manager and the Google Search Console for webmasters to monitor the success of the website
- Creating a catalogue of measures and prioritizing activities
- On-page optimization: meta-information, content, document architecture, internal links, load time, semantic tagging, media optimization, generating unique content, link management
- Transparent, regular reporting
Advantages of SEO
- Long-term approach
- Enhances the efficiency of your website
- Improves your search engine ranking
- Reduced costs for SEA
Goals of SEO
- Enhancing visibility within organic search results
- Increasing the number of high-quality, targeted website visitors
- Acquiring new customers
- Optimizing customer relations management
- Positioning you ahead of the competition in the search services
- Strengthening your own brand
- Enhancing brand recognition