Public Relations

These days, public relations is about more than just writing and distributing targeted press releases. Indeed, it now includes every form of interest-oriented communication with customers. Cross-media communication is playing an increasingly important role in rounding out the PR mix.

The starting point for our PR activities is to hammer out a shared target definition and identify available resources. Based on your individual requirements, we create an integrated media plan for your public relations work, focusing on relevant issues, and implement this for you.

Within a short period of time, you will achieve a strong presence in the print media and online, and your products and services will be found on Google and other search engines. We use creative ideas and think outside the box to weave a story about your company for the media.  Relying primarily on storytelling and high-quality communications, we can play a key role in helping to forge your company's image. Furthermore, we can use PR work to achieve a targeted distribution of your news and special offers, allowing you to reach a large and relevant audience.

• Analyzing the PR goal
• Approving a concept
• Conducting a workshop on communication planning
• Developing a pointed communication strategy
• Creating press releases
• Publication in press portals along with regional, national, international media and trade portals
• Creating company descriptions
• Organizing individual press trips
• Organizing media cooperations for promotions
• Organizing and editing advertorials, supplements and advertisements
• Updating the standard press kit with an image database
• Creating trade articles and special reports
• Creating relevant and up-to-date content for the corporate website
• Holding press meetings
• Planning, sending invitations and conducting press conferences, presentations, open house days and trade shows
• Regular and proactive media communication, including responding to requests from journalists

• Conveying company-related messages directly from the source
• Maintaining a constant media presence
• Reaching out constantly to target groups
• Reputation and crisis management
• Cross-media communication 

• Enhancing brand recognition
• Developing and strengthening your image
• Influencing the relevant target audience with regard to positioning the company
• Supporting marketing activities
• Achieving greater credibility
• Enhancing awareness