Consulting and strategy

To pave the way for a custom solution that is tailored to your personal needs and standards in the online environment, our work starts out with a comprehensive consulting session in which we analyze your objectives and determine what actions need to be taken. Based on our strategic approach, we can precisely pinpoint which aspects should be at the forefront of your project and require particularly detailed attention.

Even if you would prefer to optimize and oversee your ongoing marketing and communication activities yourself, you can still benefit from our consulting services and expertise in the area of online marketing and networking. Working together, we can create a concept with a subsequent, target-oriented strategy that helps you achieve your online goals. Our conceptualization work supports and supplements your in-house strategy.

• Conducting workshops in the following areas
• Marketing and activity planning
• Marketing strategy
• Positioning strategy
• Launch strategy
• Price strategy
• Communication strategy

• Online marketing activities (status quo analysis)
• Budget allocation
• Segmentation and performance of customers and target groups
• Market, competitive and business environment
• Strengths and weaknesses of the company
• Deriving concrete measures to enhance efficiency in the areas of communication, online marketing and media planning
• Development and definition of a binding communication strategy, including a proposal on the distribution of funds for marketing expenditures
• Definition of KPIs and quick wins