Your website can only effectively drive sales and achieve corporate objectives if it is measurable. Within the scope of a comprehensive optimization and ongoing support, it is highly relevant to have wide-ranging knowledge of how your posts are received by users, what is read, how long users linger on your website and individual sub-pages, what attracts particular interest, where users click and what ultimately moves them to make a purchase.
Google Analytics tracks data that can be used for both editorial purposes and content maintenance as well as in the area of e-commerce and search engine optimization. The collected data shows at what points users exit the website. Based on these key indicators, we can remove obstacles and optimize the conversion rate. The online analysis is the first step toward measurable success and the targeted management of campaigns.
Part of this analysis includes determining what online optimizations are currently required for your website and how these can be introduced to meet the needs of your target audience.
Following this evaluation, we can work with you to jointly develop a strategic concept. To make our achievements measurable and transparent, we regularly monitor and analyze the progress made by your website, make adjustments for sources of errors and define the subsequent milestones on the road to the big objective: a successful, captivating website that meets Google's high standards.