Content marketing

It is becoming increasingly difficult to secure the enthusiasm of customers for a specific topic or content. With the help of content marketing, we deliver a wide range of content to inform, advise and entertain your target audience. This is accomplished, for instance, by creating informative white papers, blog articles, videos, e-books and brief but well researched posts in the realm of social media.Providing users with interesting content gives you an opportunity to demonstrate your status as an expert and show your interest in the needs of the target group. All of this allows you to consolidate customer loyalty and present yourself as a leading and trusted advisor for your target group. Furthermore, content marketing is a powerful search engine optimization technique that helps improve your rankings in organic search results.

Services in the area of content marketing

• The creation of an effective content marketing concept that is specifically tailored to your needs
• Joint development of relative content and topics for diverse (online) media according to the individual target groups, taking into account search engine friendliness and your corporate identity
• Comprehensive research of relevant topics for your channels and target audience
• Targeted distribution of the generated content online and monitoring of the link potential of the planned initiatives
• Transparent and comprehensive evaluation of the campaigns

Advantages of content marketing

• Allows you to stand out from the competition thanks to relevant, unique content
• Minimizes wasted coverage thanks to targeted distribution of content on the web

Goals of content marketing

• Creating links with relevant portals/partners
• Increasing the number of high-quality, targeted website visitors
• Acquiring new customers
• Supporting SEO activities in the area of organic searches
• Strengthening your own brand
• Image building and demonstrating expertise